Every Wonder Why Gatorade is Blue?
Let’s take a quick dive into the history. Back in 1965, researchers at the University of Florida created Gatorade to help their athletes stay hydrated and energized. They chose blue to represent the university’s colors and to make the drink instantly recognizable. Plus, blue is often associated with trust and reliability—qualities every athlete needs.
But there’s more to the story behind that vibrant blue.
Gatorade gets its color from synthetic dyes like FD&C Blue No.1, also known as Brilliant Blue FCF. These artificial colors are not just for show—they can have unwanted side effects. Studies have linked synthetic blue dyes to hyperactivity in children, allergic reactions, and even potential carcinogenic effects.
Not exactly the hydration boost you want, right?
While Gatorade has its place, it comes loaded with artificial chemicals that your body doesn’t need. There’s a purer way to hydrate without the toxic additives.
At Purest Electrolyte, we use a proprietary blend of solar sea salts and organic freeze-dried fruits to ionize water and replenish your body with trace minerals naturally. No artificial colors, no harmful chemicals—just clean, efficient hydration. Ready to ditch the dyes and embrace true hydration?